Monday, May 11, 2009

Danish media will follow Rupert Murdoch on micropayment

Murdoch wants his web sites to charge for content following the success of Wall Street Journal - a global niche media. The two big Danish media houses, Berlingske Media and JP/Politikens Hus, desperately agree with the man. They are looking for an online business model and it better not include them having to work harder, make better web content or open their sites up to the social and blogging web (admittedly, is semi doing this).
"(...) you can confidently presume that we are leading the way in finding a model that maximizes revenues in return for our shareholders... The current days of the Internet will soon be over."
Uuuhh, tough guy... I do not think it is the current days of the internet, that will soon be over... but the current days of news business.

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